It was Mercedes' idea to open a store (which has been open for 2 years) that specializes in baby items which are mostly neutral. The concept is to make it easier to shop for babies when you don't know the gender and to be able to re-use items for future babies regardless of gender. Mercedes had just finished college with a business degree and talked her brother, Jaguar, into investing.
Jaguar has a full-time job as a marketing manager, which has been helpful in marketing the store. He leaves day-to-day management up to Mercedes, who is showing Logan how to run operations. They have one other employee at the store, Waverly Ingram.
No one working at the store has a child of their own yet, so they read baby magazines and attend lots of expos on baby products to keep up with changing baby items on the market. They also attend motherhood focus groups so they can stay abreast of items in demand.
The trio, and their plus one, Brooklyn, have just arrived at the store. Cyann called ahead to be sure they would be able to accommodate Avery registering for baby items.
Cyann: Hi. I called ahead about registering for baby items. We'd like to do that today, please.
Mercedes (looking at Avery): Yes, I can see we are expecting a new addition. Do you know what you're having?
Avery: No, we want to be surprised.
Mercedes: Wonderful! I'm sure it's fun wondering if you're having a boy or a girl right up until that moment you meet them. Well, you've come to the right place. The majority of our items can work for either gender. While do offer some items which are (makes air quotes) gender specific, you'll see that our color palettes can work for either. It makes things so easy. Plus, there are a lot of parents who just want to find items which aren't just pink with bows or blue with trucks.
Mercedes: Sounds like a good idea. I'm Mercedes and, along with Waverly (points to Waverly who is helping a customer) we are here to help you today. And you are?
Cyann: I'm Cyann, this is Avery, and this is Ember. It's nice to meet you.
Ember: Hello, Mercedes.
Avery: It's nice to meet you.
Mercedes: We rotate stock pretty often, but with the same staple of main products, like strollers and cribinets. We do sell full size cribs, however, we do not keep them in stock. They are special order.
Mercedes: Good idea. If you don't see what you're looking for, please ask we we'll let you know if we can get it for you. You can also see what we offer by visiting our website. We have our distributors ship direct.
I'll go grab an Ipad so we can set up your registration account and get you started with your shopping.
Avery: Thank you.
Ember wanders over to the strollers as Avery is getting her account set up. Cyann deals with a fussy Brooklyn to get her settled and quieted down.
Cyann: I'm thinking we start on this side (pointing) and then work our way around. That way we see everything they have, don't jump around and end up at the register to turn the scanner back in. How does that sound?
Ember: That's a good idea. It's very organized.
Avery: I like it.
Cyann: It's portable. Will you need to take it to work?
Avery: It doesn't look like it. Craig is interviewing for a promotion right now, which will be a pretty big increase. I could still afford to stay home anyway, but if the gets the promotion, things will be even easier financially. Especially since we're thinking about buying a house by the time the baby turns two. That way we'll have more room, a yard and space in case we have another.
Ember: That's is a great! I hope he gets the promotion.
Avery: We're hopeful and I think he has a good chance, but we'll have to see. We should know soon.
Avery, Cyann and Ember look at several things and Avery registers along the way. Occasionally, Mercedes or Waverly stops to check on them and answer questions. They also look at:
Baby gyms, bouncers, tubs
Wash cloths, towels, bottles, blankets, baby monitors, diaper bags and Boppy pillows
Cyann: This has been fun!Avery: I'm so excited! We already have the crib set up and we've bought a few things, but at someone's insistence, we've slowed down to wait and see what we get a the shower.
Cyann: Someone is absolutely correct. I still need a couple of those addresses for people you want to invite from work. Now that we have the registration completed, I can put the information in the invitations and get them out in the next few days.
Ember: Let me know how I can help.
Cyann: Did you get a chance to figure out how we should design the cake? That's a huge thing we still need to do.
Ember: I was going to ask about that. It's Avery's shower, so I thought she may want to choose it.
Avery: I think I'd enjoy being surprised. Go ahead and pick something and I'm sure I'll like it.
Waverly: Hello. How did the registration go? Is there anything you'd like to have seen that you didn't or maybe something in a specific color? We can special order several of the items we sell. They do require a non-refundable deposit for special order, but it's worth it if you're interested. We can also make notes in your registration to help anyone who is shopping for you.
Waverly: No. I'm going to give you the link so you can access your registration and the link for people to order online if they don't have time to come into the store. You can see color selections on the website and note them in your registration, but only if the item is still showing as not purchased.
Avery: Okay. I'll be able to show my husband what I registered for, in case he has thoughts about colors or designs.
Waverly: Let me get you what you need and you can enjoy the rest of your day browsing.
Waverly goes to get the link and registration information for Avery.
Ember: I think I hear my stomach growing too. Next stop, food.
After getting the information for the registration link and website, the ladies head out to find food and do a little more shopping before they head home.
So the baby store is available for shopping for the residents here. After all of this work, they had better do a lot of shopping and there had better be more babies.
Thanks for stopping by to see the boutique. ~ Jaye